Proof that stories add real value to otherwise worthless objects

significant objects

Here’s an intriguing article about something called the “significant objects project”.  The brainchild of author Joshua Glenn, the project showed how fictional stories written about “nearly worthless thingamajigs” could increase their resale value (via eBay) by as much as 2,700 percent.  But the idea was no scam, in fact, the concept was completely transparent to the buyers, as no attempt was made to pass off the fictional stories as real.

Makes me wonder how much value could be added by a true story?

Mr. Glenn’s website and accompanying book Taking Things Seriously bring up a number of interesting theories about the nature of the things we keep, which I’ll be exploring in later posts.

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