Would you pay $54 for a used diving mask?










As an outside observer it’s hard to imagine how a short fictitious story could prompt a rational person to pay $54 for this beat-up diving mask.  But it happened, and The Significant Objects Project proved that it can be done repeatedly, legally, and entirely ethically (since the buyer had full knowledge of the concept and knew that the item had little monetary value.)  Although I’m sure there were plenty of examples of buyer’s remorse, a good story can be used to add meaning and emotional connection, and therefore value, to otherwise worthless objects.

This may seem trivial on the surface, but the implications are wider-ranging than you might think.  Good marketers do this sort of thing all the time…

Dive Mask | Significant Objects.


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